Louie is a lifelong climber and is very involved in the indoor climbing industry, with experience as a professional wall builder and designer, hold shaper and route setter. The Factory is the culmination of his experiences in the industry. Outdoors, Louie focuses primarily on sport climbing and is responsible for much of the development at local areas like the Riverside Quarry, Echo Cliffs, Frustration Creek and other lesser regional areas. He is also an avid boulderer and has been involved with the early development of Black Mountain, Mill Creek, Steele Valley and the Tramway. Louie enjoys very much seeing others introduced to the sport and sincerely hopes that The Factory will not only do that, but also strengthen the sense of community among local climbers.
Valarie has been enjoying the outdoors her entire life, and spent many of her childhood family vacations camping, fishing, and exploring the wilderness. She has been climbing since 2005, and has experienced sport, bouldering, and trad outdoors. Her favorite trip was to the island Cayman Brac, where she was able to sport climb on a cliff overlooking sea turtles. Besides climbing she loves running, reading, and listening to country music. Valarie and Louie live in a rural part of Orange County, with their family which includes Luna their pit bull.
My name is Matt and I am the general manager of The Factory. This gym changed my life for the better and gave me direction in a time where I was lost. As such, it is my goal to try and provide that same experience to every person who walks trough our doors and to make them feel welcome into our family. Climbing and fitness are at the forefront of my life. But when I am not focusing on that, I am enjoying adventures and beers with the friends. The Factory is has sparked so many new friendships in my life, which have lead to the craziest of adventures climbing outside. I spend a lot of time outside climbing, exploring, and backpacking. In my anti-social past time I enjoy photoshopping funny pictures, making weird electronic music, and dominating in Counter Strike.
Growing up as a kid with the hopes and dreams of going professional in the skateboarding world seemed to transfer well into climbing. I got psyched after randomly catching Sharma deep water soloing in the film \"Progression\" on FuelTV... Instinctively, I headed straight to the gym that day and bought my first pair of boots by the end of the night. A couple weeks later I quit my job and started working at my local gym, which was followed by learning the ins and out of being a routesetter. Even after climbing for almost 4 years... I feel like I've barely scratched the surface of what I can learn. If you know where Mr. Miyagi is... Tell him I'm looking for him... Two months to become the Rock Climbing Kid? FUUHHGETT ABUTTT ITTT!
This sport has also led me to meet some lifelong friends that I would've never met otherwise and I'm stoked to get the weird looks when we're explaining a sequence WITH hand gestures in a public place that doesn't involve climbing whatsoever. But if I'm not climbing... I'm usually filming/editing videos, playing my ukelele, learning how to drink beer like a man or chasing that ping pong Champion Title.
I began my relationship with climbing after a friend introduced me to the gym. After a few flappers, I fell in love and began to devote all of my time to the sport. I'm always looking for ways to improve and learn more about the sport while enjoying the cameraderie among fellow climbers. When I'm not in the gym, I enjoy bouldering in Joshua Tree or sport climbing in Malibu Creek. Outside of climbing, you can find me writing and producing music with my band, reading in my hammock, or studying at CSULB.
Hey I'm Nat! I started climbing at the ripe age of 20. The first time I touched those chalky jugs, I fell in love. As a prior unathletic child, I never really had a passion for any sport until I started bouldering. I've always dreamed of being able to go out to explore the outdoors and camping. Once I immersed myself into this community I'm finally living that dream with people that have the same interests. If I'm not bouldering, I'm either sleeping, painting, hiking, or petting someones dog.
After graduating high school my school hosted a grad night party on campus. At the party the school had rented a rock wall, where they had different courses and held races. Long story short, the party was about 6 hours long into the early morning, and I had spent about 4 hours getting in line and repeating difference routes as fast as possible. This peeked my interest and had me doing tons of research on rock climbing. Little did I know, there were a few local gyms in my area, and I found myself immediately signing up for a membership. My first impression of the climbing community was something I've never experienced in a sport, and that is the family like environment that almost all gyms provide. Everyone of all strengths were consistently encouraging to one another, and the motivation to get stronger never stopped. I have now been climbing for 4 years and do not regret a single moment of it. If I am not climbing you can find me studying hard to become a Physical Therapist, or glued to my computer playing video games.
I was a dancer all my life, from tap dancing in tutus at age 2 to being a 20-something on competitive hip hop teams. I never thought anything could measure up to my love for dance- and then I found bouldering. Largely thanks to the hyper-enthusiasm of my dear friend/climbing partner, I soon was spending more time at The Factory than anywhere else and quickly developed both callouses and a love for the climbing community. Even though I'm early in my climbing career, this sport has already changed my life, and I can't wait to keep growing in the gym and out at the crag. In my free time, I'm working on my Ph.D. in Criminology, volunteering at a needle exchange program, hiking, talking about cats, or eating peanut butter straight out of the jar.